We provide industry leading digital services for our fans and commercial partners.  Our ambition is to engage with the largest connected global fan base in sport.

Digital Product - Responsible for delivering digital roadmap & products for fans​.Media - Look after content creation, production, operations and media technology across the Club's main channels. The team create editorial, creative and commercial content for the official website, apps, LFCTV GO, LFCTV and club social media channels which boast massive followership and the LFC YouTube channel is the Premier League's most subscribed to channel.​Marketing - Ensure the club's brand stays relevant and dynamic. We maintain consistency across all club aspects, from marketing to product development. With fan and customer insights as our guide, we create impactful campaigns and journeys. Leveraging cutting-edge technology and data, we grow our audience, increase fan revenue, and enhance our partnerships value too.​Tech Operations - Responsible for managing technology connectivity, services and availability​.

Digital

Our team is responsible for delivering against our mission of providing market leading products and services to our global Liverpool family.

Our Merchandising department consists of 7 teams in addition to the Distribution Centre & Retail Stores:Retail Operations - Responsible for delivering the long-term Retail Operations strategy by providing market-leading products, services and a true fan experience across a diverse retail profile.​Retail Marketing - Responsible for the creative development and delivery of all retail marketing campaigns across our global marketing and sales channels.​Licensing - Responsible for delivering the long-term global licensing strategy for the Club. ​Product - Responsible for end-to-end product development, design and implementation of all clothing and hardware items within our online store and retail shops.​Retail International Business Development - Responsible for the growth of the global retail portfolio, working with an extensive profile of international partner businesses.​E-Commerce - Responsible for trading and optimisation of all E-Commerce channels in line with the global trading calendar.​Tourism - Responsible for producing and delivering a range of best-in-class Tours & Experiences.​

Merchandising

We are a large department within the Club which covers many key touch points within the Merchandising department.

Merchandising - Responsible for all planning, forecasting and analysis for all product ranges delivered in readiness for distribution to fans, along with the end to end supply chain management to ensure timely deliveries.​Retail Systems Analysis & Development - Responsible for the development, integration, and support of existing and new Merchandise systems across the Supply Chain function. ​DC Operations – Responsible for the complete end to end distribution of stock across our UK and Northern Ireland fanbase. Our many teams include, stock control, administration, goods-in to goods-out as well as a specialist print and press of all kit and merchandising, servicing all LFC owned stores and UK e-commerce customers.​

The Distribution Centre

LFC Foundation is the official charity of Liverpool Football Club, growing it’s impact in the community over the past 20 years.​  Working in areas of high need and deprivation across the Liverpool City Region.

We aim to deliver sustainable and long-term change for communities and to ensure that our work continues to benefit future generations.​The Foundation is made up of 5 teams:​​The Executive Team - Responsible for overseeing all programmes across the Foundation, leading the teams of Finance, Community Delivery (Skills & Health & Wellbeing), Marketing & Business Development. ​Finance - Responsible for all finance-related matters for the Foundation including the management of accounts, forecasting and budgeting.​Marketing & Business Development - Responsible for marketing, business development and fundraising in the delivery of the LFC Foundation’s marketing and business objectives. ​Community Delivery: Health and Wellbeing Team - responsible for the delivery of the health & wellbeing programmes in the community. This includes the Open Goals, Kicks, Sports Development, Inclusion, and Mental Health programmes. ​Community Delivery: Skills Team - responsible for the delivery of the Foundation's Skills programmes in the community. This includes the Social Action, Employability, Youth Fund, Crime Prevention, PLPS, and #iWill programmes.​Red Neighbours - Working closely with local residents in the postcodes immediately surrounding the stadium focusing on four key areas: food poverty and education, support for the elderly, keeping the community physically active and creating memorable experiences for young people. ​

Foundation

The Fan Experience and Services team is responsible for responding to Fan and Customer enquiries relating to anything other than Ticketing enquiries e.g Membership, Museum & Tours, Retail and more. 

This department comprises of 4 teams:Supporter Services - Responsible for responding to Fan and Customer enquiries relating to Ticketing, Online Retail Store, Membership, Museum & Tours, and much more. Delivering excellent supporter experiences, departmental Service Levels and other agreed KPIs.​Social Media & Complaints - Part of the Supporter Services team, they are responsible for managing contacts through @LFCHelp on X (formerly Twitter) and Facebook and dealing with Centralised Complaints for the club.​Tech, Data and Comms - Responsible for several areas that directly or indirectly impact the service Supporter Services provide: Firstly, providing reporting and forecasting so that managers understand how we are performing and have the right staff with the right skills to provide a great service; secondly, maintaining and developing our contact centre system and working with other product owners across the club to influence enhancements to their systems; thirdly, producing and sending all manual service communications (emails and SMS) to our supporters, such as ticket sale information, pre-match information, ballot results etc.​Fan Experience Team - Responsible for improving the end-to-end experiences and services delivered at LFC by assessing the quality of delivery today, identifying opportunities to improve experiences and supporting stakeholders to do this. The team own experiences such as the matchday Fanzones, Mighty Red and the Mascot programme and provide operational support to fans in the form of fan information and on the ground supporter liaison​.

Fan Experience and Services

Our team is responsible for delivering against our mission - To be the most impactful partnerships platform in sports and entertainment

Partnerships Strategy & Insights - Responsible for the data and intelligence that informs every aspect of the club’s Partnerships business.​Partnerships Delivery - Responsible for working closely with our partners throughout their contract to deliver on what the partners needs including coordinating, analysing and optimising processes and activity across the club’s entire partnership operation, from the sales process through to the delivery of rights.Partnership Sales - Responsible for driving the acquisition of commercial partners.​Partnerships Delivery & Operations - Responsible for working closely with our partners throughout their contract to deliver on what the partners needs including coordinating, analysing and optimising processes and activity across the club’s entire partnership operation, from the sales process through to the delivery of rights.

Partnerships

We love a challenge, and the team will support you to deliver any event at Anfield from an internal meeting to a football match to a concert.

Our Operations area consists of 6 functions:​​Events – The Conference & Events and Major Events teams are responsible for facilitating all non-match day activities at the Stadium.​​Museum & Tours – At the LFC Museum and Tour Centre, we welcome visitors from across the globe to the historic and unique stadium of Anfield, where they are able to bask in the history of the past, and the history-makers of the present.​Catering & Hospitality - Responsible for the operation of the kiosks in the stadium who serve sustenance to our general admittance fans on match/event days and also the setup and delivery of all meetings, events, major events and match day hospitality services at both at Anfield and at offsite venues.Grounds - Responsible for ensuring our grounds offer elite standard pitches to support the development of top players when training and to facilitate world a world-class playing environment for matches.​Facilities - Responsible for ensuring our first-class Stadium is prepared and ready for Match Days, Events and concerts both internally and externally and maintaining our facilities to provide a safe, secure environment for our people and our fans.​Safety & Security – Responsible for ensuring that all persons attending football matches, concerts and other sporting events at Anfield arrive safely, enter the stadium in good time, enjoy the event and can leave safely whilst causing as little disruption to the local community as possible.​ ​

Operations

Our retail store profile are a part of a multi-channel retail operation with seven permanent stores in the UK and Ireland and a further 16 permanent locations across the globe.

We have one of the most comprehensive product ranges in world football including LFC Nike player kit, training and lifestyle ranges. As well as hundreds of LFC own brand apparel footwear and lifestyle products.​Anfield - Our legendary flagship store, situated within the Anfield stadium grounds. 19,500 square feet over two floors, offering a true LFC fan experience and the atmosphere of a Liverpool match day. ​Belfast - Our Northern Irish store and first store outside of the northwest of England, 2,000 square feet in the heart of the city's shopping district.​Chester - Located in the heart of this historic city, attracting fans and tourists from around the world. 5000 square feet across two floors bringing the LFC experience to our Cheshire, North Wales and visiting fans.​Dublin - Our newest concept store based within the ILAC shopping centre on the infamous Henry Street, Dublin with over 2,000 square feet in the heart of a bustling high street. ​Liverpool One - Our new concept flagship store, located in the Liverpool ONE shopping centre, offers an impressive 17,000 square feet of premier retail space over two floors in this lively city centre shopping complex.​Williamson Square - This original city centre store opened in 1999 and offers fans a true home from our Anfield home. Set back from the main Church Street shopping area, this store is perfectly located and full of warmth.​Swords Pavilion - Our second permanent store in the Republic of Ireland, 5 minutes from Dublin airport, this store is perfectly located outside of the main Dublin City area, providing a bright 4000 square feet in a new shopping mall.​​

Retail Stores

Our team is responsible for the overall management and delivery of the Club's ambitious ticketing strategy.

Our Ticketing and Hospitality department comprises of 5 teams:​Hospitality Sales - Responsible for generating sales across hospitality, non-match day, concerts and major event areas. ​Match Breaks & Agency Sales - Responsible for Match Breaks, Agency Sales and the Off-Site Hospitality budget. ​Ticketing Operations - Responsible for managing ticket sales, sales strategies, planning, maximising revenue growth, stadium capacity, and more.​Ticketing Systems - Responsible for delivering the overall ticketing strategy of systems for the teams and external fans.​

Ticketing & Hospitality Sales

Business Support includes Finance, Human Resources, Legal & Football Administration, Strategy and Travel teams.

Business Support encompasses 6 functional areas:​​Comms & PR – Responsible for supporting the Club’s strategic priorities using a broad range of communications and community techniques as well as protecting and enhancing the Club’s reputation. ​Finance – Responsible for timely and accurate reporting for all internal and external whilst complying with all financial regulations and operating within a strong corporate governance structure.​Human Resources – Responsible for enabling and delivering all aspects of the employee life cycle ensuring we have the right policies and procedures in place and supporting our leaders and teams to implement change.​Legal & Football Administration –Responsible for all legal, compliance and regulatory matters across the Club as well as being responsible for all football administration matters​Strategy – Responsible for two main areas: Corporate Strategy which involves creating the Club’s Strategic Plan and Internal Consulting which involves helping with strategic questions such as how to approach new markets, how to improve performance of their products or how to approach a new opportunity.​Travel - Responsible for ensuring all the Club's travel needs are met - including football, commercial and operational activity.​ ​