<p>Our Club Values of Ambition, Commitment, Dignity and Unity support how we work and achieve success at Liverpool Football Club.</p>

<ul><li>Know that dreams are to be achieved, nothing is impossible.</li><li>Have the courage to take risks and learn from honest mistakes.</li><li>It makes us braver next time.</li><li>Pursue ever-higher goals with your feet on the ground.​</li></ul>

Ambition

<ul><li>Put your heart and soul into everything.​</li><li>Go that last mile to do things right.</li><li>Live by hard graft and continuous self-improvement.</li><li>Be proud, professional and enthusiastic in all aspects of the club.​</li></ul>

Commitmnent

<ul><li>Be true to yourself and trust each other to do the right thing in any given situation.​</li><li>Earn respect through honesty and integrity.</li><li>Treat people well, expect nothing back and pride will flow.​</li></ul>

Dignity

<ul><li>Believe in each other's ability and expertise.</li><li>Work together to bring out the best in each other, in business and in football.​</li><li>Collaborate for the common good across all our communities.​</li></ul>