VideoWatch: Luis Diaz, Ian Rush and famous faces star in the LFC Christmas advert
Join the LFC Christmas party with players past and present celebrating the festive season, alongside celebrity fans, musicians and artists – who are all part of the LFC Retail community.
The video brings a spirit of togetherness, and a party feel, alongside plenty of gift ideas and festive inspiration throughout. The dress code for the party is LFC, with the cast styled in the latest LFC x Nike collection, LFC Retro and LFC Label ranges.
It features a must-see Luis Diaz and Ian Rush dancefloor takeover alongside Mighty Red, Kopites karaoke with John Aldridge and Kostas Tsimikas, the traditional present exchange between LFC Women stars Olivia Smith and Fuka Nagano, while Trent Alexander-Arnold and Joe Gomez have a game of LFC-branded darts.
And no Christmas party is complete without a traditional buffet, which Faye Kirby enjoys alongside TV chef Simon Rimmer, who tries to entice Federico Chiesa into tasting some British classics.
Jarell Quansah also joins NewEra in the DJ booth, with the Irish duo providing the video soundtrack Dance with U.
On featuring in the advert, NewEra said: "Being part of the LFC Christmas photoshoot is a dream come true for us. We've been fans forever, so having our song be a part of the campaign is amazing. It's the perfect party song, and we hope everyone is playing it at their Christmas parties this year."
The LFC Christmas shop is now open, and it’s packed with hundreds of exclusive gift ideas and festive offers including FREE DELIVERY when you spend over £60. It’s the ultimate gifting destination to shop for official LFC merchandise and find the perfect gift for the Reds fan in your life.
Explore the full range online, in store and on the official LFC Store app - with worldwide shipping available via UPS.
Podcast'The Reaction' from Southampton as Liverpool move eight points clear
Reaction'Really pleased' - Matt Beard on cup win at Newcastle, Zara Shaw goal and rotation
Reaction'Very important' - Mo Salah reflects on Southampton 2-3 Liverpool
VideoSouthampton 2-3 Liverpool: Watch free highlights
ReactionArne Slot press conference: Southampton win, 'special' Salah and not getting carried away