NewShop LFC Retail's exclusive Pride collection

The dedicated range supports LFC’s Red Together campaign, which demonstrates the club’s commitment to equality, diversity and inclusion.

New for the 2023-24 season is the Pride name and numbering, available in LFC’s house font, featuring Pride colours shading the numbers. Fans can personalise their LFC home shirt with pride.

Other items include Pride scarves, clothing and souvenirs. Take a look at the full collection here.

A percentage of the proceeds from the collection will be donated to local LGBT+ charities that the club is supporting as part of its Red Together campaign.

Last year, LFC’s Pride retail range raised £6,500 for two local LGBT+ charities – The Michael Causer Foundation and Young Person Advisory Service (YPAS) – who will use the Reds’ donation to support more young people.

Find out more about activities held throughout July to celebrate Pride here. More information on the Red Together programme is available here.