AnnouncementReds team up with leader in cloud storage

Partnering with high-performance organisations in the sports industry, Wasabi aims to use this partnership to continue to build brand awareness, recognition and visibility across global markets.

Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world, enabling organisations to store and instantly access an unlimited amount of data, with no fees for egress or API requests and with the highest levels of security.

With the sports industry increasingly driven by data, from fan experience to analytics that drive player development and in-game strategy, the partnership with Wasabi will provide Liverpool FC with the opportunity to harness the power of its huge volumes of data and information in a constantly evolving digital world.

Drew Crisp, SVP of Digital at Liverpool FC, said: “We are always looking for ways to innovate and enhance the technology we use to store and share important files and information across the business.

“Data is becoming increasingly central to how the world of sports operates. As a result, our data is incredibly valuable, so safely and efficiently storing and accessing that information is critical to the way we operate as a business and a football club. So we’re excited to welcome Wasabi Technologies as our new cloud storage partner.

“As Wasabi looks to continue its exponential growth and provide a highly competitive cloud storage alternative in this rapidly expanding market, it wanted to partner with a brand that has huge global reach and could provide the platform to drive brand awareness and engagement.

“With LFC’s huge global audience and marketing capabilities, we’re delighted to provide the brand platform that Wasabi needs.”

Michael Welts, chief marketing officer at Wasabi Technologies, said: “This is an historic moment in the evolution of the Wasabi brand.

“Not only does Liverpool Football Club have a fanbase and global reach that is second to none, but the club is also driven to be the technology trailblazer in an increasingly data-driven sports world.

“Wasabi’s work with LFC will be a game-changer in the trajectory of our company, and we look forward to creating many memorable and exciting opportunities alongside the biggest sports brand in the world.”