NewsReds to become first club to live stream FA Cup game in China

Providing fans in China with even more opportunities to access premium content, LFC has today launched its new channel on the platform and will be showing the FA Cup clash with Cardiff City on Sunday February 6 live.

Followers to the free offering can today sign up and instantly begin enjoying a range of enhanced bespoke and localised video content - including matchday highlights, training session videos and behind-the-scenes action - ahead of Sunday’s live match.

To celebrate the live stream, the club will also be giving away prizes.

Bilibili is a leading video community for young generations in China. The platform currently has 223 million monthly active users, with 86 per cent below the age of 36.

Drew Crisp, senior vice president, digital, media and marketing at Liverpool FC, said: “Bilibili is one of the biggest video-sharing platforms in the region and is an important channel for us to bring exclusive content to our fans in China.

“It’s always nice to be first and we’re very pleased to become the first club to live stream an FA Cup fixture on such a platform. This is another way in which we’re continuously looking to innovate and create new means for our supporters to follow the team.

“We understand just how important content is to our supporters to help them relive their favourite moments and get closer to their team wherever they live in the world. With the launch of our new channel, we are giving fans a more flexible opportunity to access unique content and award-winning videos on the platform they love.”

Supporters can follow LFC’s channel on Bilibili here.