Book nowNew: Get the Ultimate LFC Experience and play on the iconic AXA Melwood pitches

The Ultimate LFC Experience is a premium tour right across the club, allowing fans to immerse themselves for nine whole hours in all things LFC.

The day starts in The Boardroom at Anfield, which boasts the stadium’s most exclusive hospitality offering and on matchdays is accessible by invitation only and reserved for club Boardroom members and club officials.

Fans will be welcomed by a Reds legend – including the likes of Phil Thompson, John Aldridge and Jan Molby – who will ensure the day gets off to a fantastic start with a revealing and entertaining Q&A hosted by Steve Hothersall.

Then it’s time to jump on the players’ bus, drive out through the famous players’ entrance and travel across north Liverpool to the world-famous AXA Melwood Training Centre. The elite facility, steeped in the glorious past of LFC, started a whole new chapter for the women’s senior team and academy this season.

And for this day, fans will be able to feel part of that glorious past and game-changing present as you first undertake a tour of the training ground, including photograph opportunities.

Then it’s into the changing rooms and time to be put through your paces under the watchful eye of some LFC legends and academy coaches during a 90-minute training session.

You’ll then return to Anfield aboard the players’ bus, following the same journey into the stadium the Reds’ players and management team do before every home game.

From there begins a tour of Anfield, including the dressing rooms and pitchside access, before heading to one of the exclusive hospitality lounges for five-star food, drink and live entertainment, featuring a Q&A with some club legends. Fans will also receive a gift bag, which includes a voucher to spend in the LFC store.

Alongside The Ultimate LFC Experience, the club is also relaunching a new and improved six-hour Anfield Experience that will be based at the stadium, giving fans a similarly special itinerary, just without the visit to the AXA Melwood Training Centre.

Tom Cassidy, director of tourism at LFC, said: “I don’t believe there’s any other club, certainly in the UK, offering what we are.

“Being able to offer a football element at AXA Melwood is a game-changer for us because we know it’s a very special place to fans, where so many of the greats trained, so we’ve got a lot of tales to tell there. And it’s now home to our women’s team so this isn’t all about the past, it’s the present and future too.

“We’ve put ourselves in the shoes of fans to create these experiences, and we want to be surprising people and sprinkling in some LFC magic.

“We’re also working with our operations team to increase availability and, where possible, schedule these at peak times, including on either side of matchdays when Liverpool is full of fans.”

The Ultimate LFC Experience and The Anfield Experience will officially start from January 2024 but are available for gift purchase or to book now here.