ClubMore than £80,000 raised at Forever Reds' festive fundraiser
Held at Anfield’s ‘The Beautiful Game’ hospitality lounge, it was a sell-out event featuring an impressive line-up of Liverpool FC greats, who came together to support Forever Reds, the club’s official former players association.
Those in attendance included Thiago Alcantara, Daniel Sturridge, Robbie Fowler, Steve McManaman, Graeme Souness, Natasha Dowie, Becky Easton, Sir Kenny Dalglish and Alan Hansen.
The main event began with a welcome address from Forever Reds chair John Aldridge, who paid tribute to the former players who have been sadly lost in 2024. He was joined by Zoe’s Place, who paid a heartfelt thank you to Forever Reds for the recent £150,000 donation to support its city-wide fundraising campaign.
“Another incredible event which gets better and better every year,” said Aldridge. “It has been fantastic to see us all come together once again in support of Forever Reds.
“The work we do for former players and local charities is so important. This year we were proud to be able to give a generous donation to Zoe’s Place in support of their city-wide campaign. Thank you to them for joining us today.”
Jonathan Bamber, LFC’s chief legal officer and executive sponsor of Forever Reds, added: “Thank you to everyone who joined us this year. It’s great to see so many supporters show up to celebrate our former players and the work Forever Reds are doing. It really does make a difference.”
The event included two special Q&As hosted by Peter McDowall, with Thiago and Gary McAllister first up, followed by an all-Scottish line-up of Hansen, Dalglish and Souness – each reliving their cherished days as Reds.
Guests then enjoyed a three-course festive feast and took part in a live auction to bid on money-can’t-buy prizes and experiences, including VIP tickets, signed football shirts and other merchandise.
Local singer-songwriter Kieo provided live music, featuring songs from the LFC songbook.
The annual Christmas celebration is to raise money for former players and to support those in need. Forever Reds also makes donations from these special events to causes close to its heart via LFC Foundation.
The next Forever Reds event will be the annual Forever Reds Golf Day, with further details to be announced soon.