NewsLiverpool FC and LFC Foundation recognised at Football Business Awards
Liverpool FC and LFC Foundation have both received recognition at the prestigious Football Business Awards 2024.
The club was recognised for its best-in-class work across fan engagement and ED&I (equality, diversity and inclusion), as well as for its work in the community delivered by LFC Foundation.
Held annually, the national Football Business Awards recognise and reward achievements by the teams behind the scenes that facilitate sporting excellence and endeavours, championing their resilience, adaptability and resourcefulness.
LFC Foundation took home the Best Football Community Scheme – Premier League award after another year of impressive growth.
Last year alone LFC Foundation supported 123,000 people, contributed £5 million into the local economy and delivered more than £32 million in health benefits. LFC Foundation delivers a variety of programmes and continues to develop and support projects to tackle a range of social issues, including poor educational outcomes, unemployment, supporting mental health, youth intervention work to prevent young people becoming involved in gangs and crime, and taking care of communities both young and old.
The club’s ED&I programme – Red Together – was awarded silver in the coveted ED&I Award – Premier League for its award-winning strategy, which is LFC’s commitment to embed equality, diversity and inclusion into all areas of the club.
LFC has been a leader in ED&I for many years, having been the first professional football club to be awarded the Premier League Equality, Diversity and Inclusion Standard Advanced Level in 2017, continuing to achieve and maintain this ever since.
The digital and social team also received a bronze award for Best Fan Engagement By A Club for the touching video ‘Once In A Lifetime’, in which 12-year-old Liverpool fan Dáire Gorman, who suffers from the rare condition Crommelin Syndrome and is a full-time wheelchair user, visited the AXA Training Centre and met with Jürgen Klopp, Mohamed Salah, Luis Diaz and others. The content resulted in more than 39 million cross-platform views and was featured in more than 200 media outlets.
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