NewsLFC returns to COP29 to reaffirm its commitment to sustainability on the world stage
Liverpool FC has further solidified its position as a leader in sustainability by attending the 29th United Nations Climate Change Conference (COP29), in Baku, Azerbaijan.
COP is the world’s decision-making forum on climate change, bringing together almost every nation to address the climate crisis.
Utilising COP29’s global platform, LFC showcased the continued success of its sustainability initiative – The Red Way – which encompasses all of the club’s work to build a better future for its people, its planet and its communities.
Representing the club, LFC’s director of impact, Rishi Jain, took part in a series of events, panel discussions and workshops throughout COP29 to highlight how the club is leading the way in the sector, its challenges and successes on The Red Way’s journey, as well as its progress to date on its ambitious targets, including achieving net zero by 2040.
This marked the club’s second visit to COP after making its debut last year at COP28 in Dubai, and following its success in gaining insights and sharing best practices it returned this year to take part in a packed itinerary of events.
At COP29, Jain joined the European Club Association (ECA) at its inaugural landmark conference, dedicated to addressing climate change through the power of football. He joined representatives from other football clubs, including host Qarabag FK, to discuss LFC’s sustainability initiative and present how the club is delivering against its biodiversity commitments.
LFC, alongside other ECA members, also signed a declaration establishing the Football Clubs Alliance for Climate.
During COP29, Jain also hosted an interactive workshop exploring five key lessons from the club’s sustainability journey in the Extreme Hangout Zone, covering essential strategies, from engaging fans to building partnerships, that drive both impact and commercial growth.
He also participated in panel events for Sports 4 Climate Action alongside a host of athletes from across world sport and spoke to the Global Centre For Climate Mobility’s Rising Nations Youth Delegation.
“It’s a real achievement for the club to return to and participate in the United Nations Climate Change Conference to discuss The Red Way and demonstrate its continued success on the world stage,” said Jain.
“Having the opportunity to share our sustainability commitments, discuss best practices and emphasise the power that sport has to bring about transformative change for good is so important and we recognise that this can influence the work of many.
“There are many key learnings that I’ve taken away from COP29 that we can utilise in our ongoing journey to reduce our environmental impact to leave a lasting legacy for our people, planet and communities.”
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