NewsLFC is most-engaged club in Premier League with 1.5 billion social media fan engagements in 2023-24

The club has seen an impressive 39 per cent increase in engagements from last season, highlighting the incredible global growth of LFC and its highly creative and original organic content.

The recent social statistics from Blinkfire Analytics cover all major platforms, including Facebook, X, TikTok and Instagram – the latter being the most-engaged channel overall for the Reds.

More than 61 per cent of the 1.5 billion engagements were on Instagram with content that included emotional moments such as Liverpool fan Dáire Gorman visiting the AXA Training Centre and funny team meetings about World Earth Day.

The club has 186 million social followers across the platforms and varies the content according to each channel.

The Reds are also the most-watched European football club globally across domestic league and cup fixtures. Nielsen recently confirmed the club had a 415 million cumulative global TV audience from August 2023 to March 2024. LFC is also the most-watched club for home fixtures only.

And only last week, the Reds reached 10 million subscribers on YouTube – officially the first Premier League club to achieve this milestone, joining an elite group of YouTube creators with a Diamond Play Button.

Drew Crisp, senior vice-president of digital at Liverpool FC, said: “Another incredible digital milestone to hit this season, cementing our position as digital leaders and innovators.

“Social media is non-stop, and to achieve that level of engagement across our follower base shows the quality of our content and impact of our reach throughout the season.

“Our strategy focus has been to push engagement across each platform and follower growth in a highly competitive space. It takes a huge team effort to continue to create original, engaging content that resonates with our global fanbase and suits each individual channel. This season we’ve also had two new channels introduced with Threads and WhatsApp channels.

“It’s no easy feat to reach this level of engagement and I’m very proud of the tireless work from our digital team this season.”

Follow the Reds’ social media channels here.