AnnouncementLFC and Expedia extend partnership for further four years

Liverpool FC is delighted to continue its journey with Expedia, one of the world’s largest full-service travel sites, re-signing the travel company as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years.

Throughout the partnership, Expedia has worked closely with LFC to make travel easier for fans. Expedia® Live, housed on the Expedia website, is a dedicated page, acting as a hub for Reds supporters to arrange all aspects of travel to matches, both home and away. Whether booking accommodation and flights, or hiring a car, LFC fans can follow the Reds wherever they go, and enjoy exclusive Expedia member deals.

As part of Expedia’s commitment to empower fans to discover, book and enjoy the journey as well as the destination, Expedia provides free supporter transport for LFC Women’s away matches, allowing them to cheer on the team as they compete in the Barclays Women’s Super League.

In addition, LFC and Expedia have worked together to create the ‘Nothing Beats Being There’ campaign, a content series of emotive stories from players and real fans describing their journeys to some of the most iconic matches from the men’s and women’s recent history.

You can watch the first episode of the series, featuring Jerzy Dudek talking about the iconic 2005 Champions League final win in Istanbul, here.

Ben Latty, commercial director at Liverpool FC, said: “We’re thrilled to announce the extension of our partnership with Expedia for another four years.

“Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”

Michele Rousseau, senior vice-president, global brands at Expedia, said: “We’re truly excited to be extending our partnership with the Liverpool FC family, continuing to support both the men’s and women’s teams whilst playing a vital role of enabling the fan travel experience.

“We’re proud of the progress we’ve made together and are looking forward to pushing the boundaries further by enriching the fan experience through travel over the next four years and proving that nothing beats being there.”