NewsJürgen Klopp proud to be named first LFC Foundation honorary ambassador

Klopp has been a long-standing admirer and ambassador of LFC Foundation and has supported it in many different ways – whether it be welcoming visits to the AXA Training Centre, speaking publicly about the vital work happening every day across the Liverpool City Region, or attending events to raise awareness and funds for the charity.

He once famously called LFC Foundation the best department at the club, while praising the ‘incredible’ work that it does every day across the Liverpool City Region and beyond.

Following Klopp’s last game in charge, LFC Foundation was given a range of unique items worn and signed by him for a fundraising auction, which raised an incredible £40,000 in just seven days. His honorary ambassador role will ensure his connection to LFC Foundation remains intact moving forward.

“The LFC Foundation does an incredible job in the community, both in the Liverpool City Region and beyond,” said Klopp. “I am really proud to continue my work with them and be named the first ever LFC Foundation honorary ambassador.

“I look forward to seeing what we can do with that now that I have more time on my hands.”

Matt Parish, CEO of LFC Foundation, added: “We are delighted that Jürgen is continuing his support of the foundation as our first honorary ambassador.

“Having his support has been priceless for us over the years, and to have that continue is fantastic and highlights his commitment to the foundation and the work that we continue to do across the Liverpool City Region.

“Jürgen’s love and passion for the city has been clear throughout his time at the club, and it can only benefit us having his support and his voice championing the work that we do moving forward.”

In the most recent figures available, LFC Foundation supported 123,000 people across the 2022-23 season, and in the last three years the foundation has delivered more than £65 million in health benefits and contributed more than £16 million directly into the local economy.

Last season’s LFC Legends game against Ajax raised almost £1.2 million, a record from a single legends fixture, with a large percentage of the proceeds supporting the education programmes run by the foundation to tackle a range of social issues and increase the life chances of young people in the local community.

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