Reds kit plays crucial global role
The British Red Cross has become the latest recipient of unused Liverpool Football Club kit as the club continues its commitment to support charities at home and abroad through donations.
Donating unused kit has been a cornerstone of the club's charity work for more than 20 years, with countries in Africa, Asia, South America and beyond benefiting in addition to the local area.
The British Red Cross has an impact across the world by helping thousands of people prepare for, respond to and recover from emergencies; the organisation also provides various services to help those in crisis live independently.
Dozens of unused Reds kit donated by the club this summer can be stocked and sold in British Red Cross stores, with the money generated subsequently used for good in the UK and around the world.
Thousands of people and charities, including the Japanese Tsunami Appeal and the East Africa Appeal, have been helped since the club's relationship with the British Red Cross was formed more than five years ago.
Sue Ratcliff of the British Red Cross said: "Liverpool FC has been a great supporter of the British Red Cross over the years and has supplied kits to raise money for people who need it most.
"Two years ago, Liverpool wanted to help people in Japan after one of the worst natural disasters in recent history, so they contacted us to donate all of their unused kit to help the recovery effort in Japan.
"Over £28,000 was raised from the donation and a further £12,000 was raised and sent to the East Africa Appeal in the same year.
"This is why the British Red Cross was set up, so we would like to thank Liverpool FC for their fantastic support and we look forward to continuing the great work for years to come."
Kit Aid and Oxfam have been beneficiaries of similar donations in the recent past, while Whizz Kids United in South Africa, Standard Chartered charities, Friends of the Malawi Orphans and organisations on Merseyside have also received kit on this occasion.
To find out more regarding the work of the Liverpool FC Foundation, visit the dedicated website or follow @LFCFoundation on Twitter.