NewsBarnes, Fowler and Smicer showcase immersive Anfield experience in China
Liverpool FC legends John Barnes, Robbie Fowler and Vladimir Smicer brought ‘Welcome to Anfield – The LFC Experience’ to Reds supporters on the Chinese mainland this week.
The three former players met with fans at the Taikoo Li Chengdu shopping centre to showcase the interactive Anfield experience, which offers a range of unique opportunities such as walking through the iconic Shankly Gates and the players’ tunnel under the world-famous ‘This is Anfield’ sign.
The unique, free pop-up exhibition is a collaboration between LFC and Swire Properties and allows the club to bring its amazing ‘Welcome to Anfield – The LFC Experience’ to supporters across the Chinese mainland and Hong Kong within Swire Properties’ shopping centres.
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The partnership with Swire Properties is part of the club’s ambitious plans for international growth, which to date in the region has included an official retail partnership with All Star Partners in China, helping to bring Chinese fans closer to the Reds with easier access to official retail merchandise via digital e-commerce marketplaces.
The three-city ‘Welcome to Anfield’ tour will move on to Hong Kong for its final stop at the Cityplaza from August 1 to September 1, 2024.
This article has been automatically translated and, while all reasonable efforts have been made to ensure accuracy, some errors in translation are possible. Please refer to the original English-language version of the article for the official version.