Standard Chartered to swap Reds' logo in support of Futuremakers
Liverpool FC has once again teamed up with main partner Standard Chartered as it swaps its logo on the front of the Reds' shirts for the 'Futuremakers by Standard Chartered' logo.
This season’s logo swap – which aims to raise awareness and funds for the Futuremakers initiative – will take place during the Premier League match against Manchester City on Sunday.
And, for the first time, Standard Chartered is also swapping its logo on the LFC Women’s team’s shirts during their game against Aston Villa Women on Wednesday October 13.
Want to get your hands on these shirts?
The players will sign these limited-edition shirts after their matches and Standard Chartered will auction them off at charitystars.com/collection/lfc-futuremakers-2021 from October 5 to 24.
All proceeds raised are matched by Standard Chartered and go to Futuremakers by Standard Chartered.
2021’s logo swap campaign
For the campaign this year, Standard Chartered worked with the Reds’ Nathaniel Phillips and Missy Bo Kearns and the mentors who inspired them to become the players they are today.
Their mentors – in Phillips’ case, his dad; and for Kearns, boxing champion Liam Smith – have written messages of support to both players which Standard Chartered has printed inside the Futuremakers shirts they’ll wear during their respective matches this month.
Last year, the logo swap campaign raised close to USD84,000 for Futuremakers, before bank-matching.
About Futuremakers by Standard Chartered
Futuremakers by Standard Chartered is the bank’s global initiative that aims to tackle inequality and promote greater economic inclusion for young people across its markets.
It aims to raise USD75 million between 2019 and 2023 to empower the next generation to learn, earn and grow through programmes focusing on education, employability and entrepreneurship.
Learn more at sc.com/futuremakers.
#SCFuturemaking