Liverpool FC unveils third official store in Dubai

The concept store, which has opened its doors in Ibn Battuta Mall is opening in conjunction with partner Seventy8 Sports and follows the successful opening of the first standalone store in The Dubai Mall last November and the second in WAFI Mall in March.

Opening just in time for supporters to join in the celebrations following the Reds’ Premier League title triumph, the new retail store offers fans access to the full range of replica kits, including the home kit, Champions range and club merchandise, as well as authentic Liverpool FC retro pieces, apparel, fashion accessories and signed memorabilia.

Fans also have the opportunity to personalise their official jerseys in the same way that supporters can do in-store at Anfield, with an exclusive in-store service that prints names and numbers in the official LFC and Premier League fonts, along with gold Champions name and number.

Mike Cox, senior vice-president, merchandise at LFC, said: “We’re delighted to be able to offer Reds in Dubai the opportunity to feel closer to Anfield through our new official store in Ibn Battuta Mall, at what is a truly incredible time for the club and its supporters.

“I’ve been able to see first-hand how passionate our fanbase is here and as one of the world’s premier shopping destinations, it’s an exciting opportunity for the club to connect with supporters in the region and come together to celebrate our recent successes.

“Seventy8 Sports has done a great job in delivering an authentic LFC retail experience to Dubai, and we’re excited to be able to work together to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”

Craig McKelvie, founder and CEO of Seventy8 Sports, said: “We at Seventy8 Sports could not be more excited to open the third official LFC store at Ibn Battuta Mall in partnership with LFC and during this momentous occasion as LFC celebrate winning the English Premier League trophy.

“In keeping with the mission of Seventy8 Sports to bring people closer to their sporting icons, we are delighted to be working with the iconic global brand of Liverpool FC. We could not be more excited to be working with the team at Ibn Battuta on what will be our third LFC store to open in Dubai in just over six months, as we continue on the journey of bringing Anfield to Dubai for all Reds fans in the region.

“In line with what Jürgen Klopp talks about in terms of the LFC team being brave when they ‘go into battle’, it’s that same mentality we at Seventy8 Sports hope to pass on through opening new stores and having the opportunity to showcase the Liverpool FC brand along with the recent English Premier League title.”

For a week from Sunday July 26, a competition via Virgin Radio (104.4) is offering giveaways for signed memorabilia. For more information and to find out about new UAE product launches, in-store events and exclusive offers, follow the official Liverpool FC store on Instagram @LFCRetailUAE.