Reds expand partnership with Turner Sports
Liverpool FC has extended its partnership with Turner Sports to bring exclusive LFCTV content to fans in the United States.
LFCTV is set to be distributed via B/R Live – Turner Sports’ premium sports streaming service – enabling Reds in the US to access premium club content, building on the recent partnership to distribute Liverpool’s pre-season tour matches in the US across TNT and B/R Live.
This is the first time LFCTV has been available in the US via a media partner.
The deal will help to bring fans across the Atlantic closer to the European champions through exclusive access to more than 40 live Reds matches per season, including pre-season first-team matches, and a mixture of live U23, U18, Liverpool FC Legends and LFC Women’s games, as well as replays for all first-team matches in all competitions.
Additionally, supporters will be able to watch behind-the-scenes content featuring Liverpool players and manager Jürgen Klopp.
With on-demand 24/7 LFCTV footage, fans can relive all the biggest games and moments, with access to more than 30 hours of live and original content per week, including pre-match build-up shows and post-match analysis, weekly live news and analysis, documentaries, as well as all the match footage.
Billy Hogan, managing director and chief commercial officer at LFC, said: “We’re incredibly excited to expand our partnership with Turner Sports to launch LFCTV on B/R Live.
“The relationship with Turner began this summer when they did a terrific job broadcasting our pre-season tour matches and we’re delighted to be extending it as we look to offer more LFC content to all our fans in the US over the coming seasons.”
Hania Poole, SVP of Digital, Turner Sports, said: “Liverpool FC has a very passionate community of fans in the US and this expanded partnership positions B/R Live as the destination for us to super-serve that audience with a deep catalogue of this compelling content.
“With the new season ahead, we will continue to pursue additional opportunities to further extend our commitment to growing the accessibility to premium world football content in the US.”
LFCTV will be available via the B/R Live soccer package, which includes UEFA Champions League matches among additional content – all available for streaming with the same subscription.
B/R Live is available at https://live.bleacherreport.com, by downloading the B/R Live app through iTunes or Google Play or Apple TV, the Roku platform and Amazon Fire TV.
Get 70 per cent off the first month of your subscription by using the code WELCOMEREDS online until September 30.