New third kitAlisson, Kearns and Szoboszlai surprise fans with live reveal of LFC's 2023-24 third kit

• Pre-order the new third kit now at our online store, the LFC Store app and in club stores

The live reveal took place at the city’s historic Eventim Olympia in collaboration with BOSS Night, who had invited hundreds of Reds fans to a sell-out pre-season gig.

And it was a gig with an extra LFC twist as Alisson, Kearns and Szoboszlai appeared on stage during a rendition of Allez, Allez, Allez to officially unveil the club’s third jersey for the new season, which can now be pre-ordered ahead of its release on Thursday August 17.

Goalkeeper Alisson was first out and impressed with a performance on lead guitar alongside singer Kieo, before he called Kearns and Szoboszlai to join him, wearing the new third shirt. Alisson wore the LFC x Nike tech fleece hoodie.

A closer look at the kit reveals a purple ripple pattern with black sleeve cuff, black collarbone inserts and black side panelling. Matching shorts and purple ripple socks complete the matchday kit.

The 97 emblem encased by the Eternal Flames sits at the nape of the neck in memory of the children, women and men who were unlawfully killed as a result of the Hillsborough disaster.

The LFC crest and Nike Swoosh logos have a unique speckled finish from Nike Grind, which is made by transforming manufacturing scrap and end-of-life shoes into new recycled materials.

When the kit is worn in European competitions this season, it will feature the LFC Foundation patch on the reverse. LFC Foundation is the club’s official charity, providing life-changing opportunities for young people and families both home and away.

The LFC Foundation patch can also be purchased for £5 and printed on the reverse of the shirt, with proceeds supporting LFC Foundation’s international programmes. For more information about the work of the club’s official charity please visit liverpoolfc.com/foundation.

The third strip completes the line-up for this season alongside the new ’70s-inspired home and ’90s-inspired away kits.

Both stadium and match jerseys have Nike’s Dri-FIT technology to help stay cool during intense games or training sessions.

• Pre-order the new third kit now at our online store, the LFC Store app and in club stores

In line with LFC’s The Red Way sustainability programme, the Nike kit is sustainably made, with on-pitch and replica jerseys constructed with 100 per cent recycled polyester fabric, which is made from recycled plastic bottles.

Plastic bottles are collected, cleaned and melted down to produce a high-quality yarn for manufacturing and is part of Nike’s wider Move to Zero initiative, with football apparel leading the way in sustainability.

The club’s name and number style for the back of shirt takes inspiration from the city, with a contemporary take on Liverpool’s historic street signs. The product is printed with water-based inks as a more sustainable option and will be worn for cup competitions and friendlies.

The third kit is available in men’s, women’s and junior sizes, and in a match and stadium version. Jerseys can also be personalised with the brand-new Premier League name and number.

As with previous seasons, the club is offering a 10 per cent discount off the price of new kits to all LFC Official Members and season ticket holders. This is also available for UK key workers via Blue Light and Network, and students via Student Beans. More information on eligibility and how to redeem the discount can be found here.

Other items to be launched on August 17 include the second retail goalkeeper kit and more from the training and lifestyle collection. The third kit collection will be completed in September when the final training and lifestyle pieces will be added to the collection.

• Pre-order the new third kit now at our online store, the LFC Store app and in club stores