Past playersDavid Fairclough

The label is one David Fairclough never relished but has learned to live with as he reflects on his massive medal haul.

The flame-haired Liverpool-born striker joined the club during the Bill Shankly era but exploded onto the big stage during Bob Paisley's management reign.

During his debut season of 1975-76, he hit seven goals in 14 league appearances – nine of them as substitute – to help land the title.

Fairclough's pace and shooting power, which brought him 55 goals, tested the finest defences.

His most famous strike came in March 1977 when, with time running out, he went on and scored the winner against crack French side Saint-Etienne in the European Cup quarter-final second leg, a crucial moment on the road to the Reds' first success in the competition.

Fairclough's own favourite goal also came as a substitute at Anfield a year earlier, when he beat six Everton defenders before firing past goalkeeper Dai Davies to win the Merseyside derby.

Yet despite his reputation, Fairclough's 61 stints as a substitute were eclipsed by his 92 Liverpool starts.

He joined Swiss club Lucerne in 1983, the first of a batch of teams he went on to represent at home and abroad.