LFC FoundationWelcome Reds

The Premier League Fans Fund provides grants to support football clubs at all levels of the game to strengthen connections between them, their fans, and local communities.

The fund supports a range of fan-focused and fan-led projects, helping to foster a sense of belonging through meaningful engagement. This includes schemes for under-represented groups, to further develop an inclusive and welcoming matchday experience for everyone.

Welcome Reds uses the reach and appeal of LFC to engage isolated fans to reduce social isolation and increase ED&I knowledge.

“Social isolation can lead to feelings of loneliness, depression, and a decline in physical health. By using Liverpool Football Club and our communities’ shared experiences of the Reds, we’re helping to use those positive memories to bring people together.”- Forbes Duff, Head of Community Engagement.

Open to 120 professional football club community organisations in the Premier League, English Football League, National League, Women’s Super League and Women’s Championship, the Premier League Fans Fund builds on the Premier League and clubs’ commitment to ensuring long-term engagement with supporters.

Premier League funding supports projects that respond to local need, and which aim to improve the match day environment for fans and/or residents, address fan behaviour, and community impact such as the cost-of-living crisis, build upon a club's heritage and engage and support underrepresented fan groups (disability, ethnicity, LGBTQ+, women and girls).

Delivery is often themed around tackling inequalities to create community cohesion, covering areas like equality, diversity, and inclusion, mental health and wellbeing, physical health and wellbeing, providing education and training opportunities, supporting employability, and/or sustainability.

Funding is flexible to empower professional football clubs, and their community organisations, to develop fan-focused and fan-led projects that respond directly to the needs of their local community.

The Premier League Fans Fund is administered through the Premier League Charitable Fund.

To learn more about the program and to sign up, please email RedNeighbors@liverpoolfc.com