FansSupporters Liaison Officer
Supporter Liaison Update
Liverpool Football Club has enhanced its supporter liaison operations to provide Reds fans more support, particularly around away games.
To help improve communications between supporters and football clubs, UEFA introduced a licensing requirement in the 2012/13 season for all clubs across Europe to appoint a Supporter Liaison Officer to ensure proper and constructive discourse between them and their fans. The Premier League also introduced a requirement in the 2012/13 season for every Club to carry out 'supporter liaison' via, for example, a dedicated Supporter Liaison Officer.
Before these requirements were introduced, Liverpool Football Club created an Official Supporters Committee which is made up of 12 fans who represent all of the major constituencies among its supporter base. Through the members of the Supporters Committee and the existing club communication channels, the Club delivers all aspects of the Supporters Liaison Officer duties through a number of Club employees, rather than one dedicated person.
In addition to the resources available from right across the Club to cover the duties of the SLO, the Official Supporters Committee also plays a key role to discuss the issues and ask the questions that most affect them and the fans they represent.
The supporter liaison role is effectively covered by a number of people within the Club covering the key areas of ticketing, operations, match day experience and communications. One person is nominated as Supporter Liaison Co-ordinator, who is responsible for ensuring that all SLO communications and feedback are dealt with by the correct department and that the necessary actions are delivered.
Contacting the Club and the Liverpool FC Supporters' Committee
Fan Support (non-match days / home games) - Fans who wish to contact the Club for enquiries, complaints or general information should continue to do so by either calling the Customer Service line on 0151 264 2500 or email the Club on: https://help.liverpoolfc.com/app/ask
Fan Support / Supporter Liaison Officer (European Away Match Days) - In relation to UEFA's requirements, LFC operates a thorough process when the Club is travelling in Europe for away games. A pre-match visit is arranged to identify the best practice for visiting fans; travel and cultural guidance for fans is published on the LFC website; and the Club is in constant dialogue with the in-country authorities like the British Embassy and the emergency services in preparation of the visit.
Fan Support / Supporter Liaison Officer (All Away Match Days) - To assist those supporters who are attending away matches both domestically and in Europe, a dedicated fan support telephone number and email address has been introduced which is available for travelling fans attending away fixtures (this line of communication is for urgent matters relating to the game only).
This line / email will be made available two hours before kick-off and will be open until one hour after final whistle. Outside of these times there will be a recorded message facility available for travelling fans to record any issues with regard to the game. The telephone number is 0151 318 1040 (From Europe 0044 151 318 1040) and the email address is slo@liverpoolfc.com, for data protection purposes please include your full name, membership number and D.O.B.
Contact details:
An emergency line for domestic and European away matches will open two hours before kick-off and be open until one hour after final whistle. (Outside of these hours fans can leave a message).
0151 318 1040 (From Europe 0044 151 318 1040) or email slo@liverpoolfc.com, for data protection purposes please include your full name, membership number and D.O.B.
Disabled supporters please contact: 0151 318 1040 / slo@liverpoolfc.com, for data protection purposes please include your full name, membership number and D.O.B. From Europe 0044 151 318 1040
Domestic and European home match – specific issues which arise on the day of the game should be referred to LFC match stewards.
General match day issues/comments - https://help.liverpoolfc.com/app/ask select Matchday Experiance and Matchday Feedback.